The Strategist

Latest Stories

1. gifts Nov. 7, 2025

   The Best Christmas Gifts for Tween Girls, According to Tween Girls
2. christmas gifts Nov. 6, 2025

   Every Holiday Gift Guide From the Strategist (So Far)
3. christmas gifts Nov. 6, 2025

   A Toy Reviewer’s Guide to the Best Holiday Gifts for 5-Year-Olds
4. tablets and smartwatches Nov. 6, 2025

   Did Garmin Make the Best Sports Watch Even Better?
5. women’s apparel Nov. 6, 2025

   Inside the Closet of a Zwirner Curator Who Owns 50 Black T-Shirts
6. kitchen Nov. 6, 2025

   The Most Worth-It Items From Every Kitchenware Start-up
7. black friday Nov. 6, 2025

   Material’s Black Friday Sale Is Already Live. Here’s What’s Worth Buying.
8. women’s apparel Nov. 6, 2025

   Rarely-On-Sale Rag & Bone Sweatpant Jeans Are On Sale Right Now
9. black friday Nov. 6, 2025

   How to Shop Black Friday and Cyber Monday, According to Our Deals Editor
10. don’t dilly dally Nov. 5, 2025

    New-Stuff Alert: Aritzia Nikes and Cheaper Augustinus Bader
11. christmas gifts Nov. 5, 2025

    50 Tried-and-True Strategist Gifts Under $50
12. strategist brain Nov. 5, 2025

    On My Mind: Sputnik Charms and Irish Sweaters
13. women’s fashion Nov. 5, 2025

    Stylish Sock Obsessives Tell All
14. cookware and utensils Nov. 5, 2025

    The 7 Very Best Dutch Ovens
15. coffee Nov. 5, 2025

    A Compact Butter-Yellow Nespresso for $99
16. shoes Nov. 5, 2025

    Many a Merrell Is 40 Percent Off Right Now
17. women’s activewear Nov. 5, 2025

    What’s the Difference Between $33 and $98 Leggings?
18. christmas gifts Nov. 5, 2025

    A Gift for Every Type of Dad (at Every Price Point)
19. beauty aisle Nov. 5, 2025

    What Soko Glam Founder and K-Beauty Expert Charlotte Cho Buys at the Drugstore
20. moisturizers Nov. 5, 2025

    I Replaced Dieux Instant Angel With This $23 Moisturizer
21. beauty Nov. 4, 2025

    Everything Worth Buying at the Sephora Savings Sale
22. christmas gifts Nov. 4, 2025

    A Toy Reviewer’s Guide to the Best Holiday Gifts for 4-Year-Olds
23. style Nov. 4, 2025

    There’s a Lot of Nice Stuff at Banana Republic Right Now
24. women’s activewear Nov. 4, 2025

    There’s a Secret Sitewide Sale at Girlfriend Collective
25. gifts on sale Nov. 4, 2025

    This Barefoot Dreams Set for Half-Off Would Make a Nice Gift for a Traveler
26. hair styling Nov. 4, 2025

    The $75 Japanese Hairbrush That Stylists Prefer to Mason Pearson
27. headphones Nov. 4, 2025

    Bose Headphones Are at Their Best Price Ever
28. coffee Nov. 4, 2025

    The 11 Very Best Travel Mugs
29. small appliances Nov. 4, 2025

    The 8 Very Best Toasters
30. sales Nov. 4, 2025

    The Best Beauty Sales of the Week
31. productivity Nov. 4, 2025

    A Picky Person’s Guide to Pens: Lefty Edition
32. women’s apparel Nov. 4, 2025

    What Sweatshirt Do Teen Girls Actually Want?
33. gifts for her Nov. 4, 2025

    A Christmas Gift for Every Type of Wife
34. packing and gear Nov. 4, 2025

    Everything I Use to Survive My Annual 24-Hour Flight to Western Australia
35. gifts Nov. 3, 2025

    The Best Christmas Gifts for Teenage Boys, According to Teenage Boys
36. celebrity shopping Nov. 3, 2025

    What J. Kenji López-Alt Can’t Live Without
37. vacuums Nov. 3, 2025

    Several Dyson Vacuums Are on Sale for Black Friday Prices
38. announcements Nov. 3, 2025

    The Holiday Edit Is Returning — With Some Special Guests
39. christmas gifts Nov. 3, 2025

    82 Holiday Gifts for Every Type of Husband
40. ask kim france Nov. 3, 2025

    Ask Kim France: I’m Really Confused About Pants!
41. what’d i miss? Nov. 3, 2025

    Indonesian Bags, Fish-Bone Pliers, and Other Recent Strategist Finds
42. sunday circular Nov. 2, 2025

    12 Things That Delighted Us Last Week: From Eloise Pajamas to Alpaca Hats
43. women’s activewear Oct. 31, 2025

    Thanks, It’s Old Navy PowerSoft
44. gifts Oct. 31, 2025

    The Best Christmas Gifts for Teenage Girls, According to Teenage Girls
45. your shopping cart Oct. 31, 2025

    What Strategist Readers Bought This Month: Magnesium Spray and AirPods
46. gifts Oct. 31, 2025

    A Toy Reviewer’s Guide to the Best Holiday Gifts for 2-Year-Olds
47. celebrity shopping Oct. 31, 2025

    What Big Freedia’s Dogs Can’t Live Without
48. christmas gifts Oct. 31, 2025

    The Best Beauty Advent Calendars to Buy Before They Sell Out
49. beauty Oct. 31, 2025

    It’s the Last Weekend to Shop Amazon’s Holiday Beauty Event
50. air quality Oct. 31, 2025

    The 8 Very Best Humidifiers