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An Ophthalmologist’s Guide to Shopping the Drugstore

tablets and smartwatches

The Best Fitness Trackers for All Types of Activities

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On My Mind: Canvas Tents and Safari Binoculars

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Two Lifelong Runners Tested Dozens of Running Shoes. These Are The Best Ones.

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What 74 Famous People Smell Like

Very good deals on our favorite things |

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Crest Whitestrips, Bose Headphones, and More Deals From Amazon’s Winter Sale Plus deep discounts on skin-care products and fitness gear.
Stock Up on Discounted Sunscreen and Body-Care Products at Ulta This Week Including products from Naturium, Vacation, and Black Girl Sunscreen.
Trash Bags, Toothbrushes, and More Boring Things On Sale Now Restock while you can get a deal.

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The Best Beauty Sales of the Week

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The Strategist 100: Our Most Stood-Behind Products A collection of the best, most stood-behind products we’ve written about on the Strategist.
The Strategist Toy Store Our absolute favorite toys, from LEGOs to Labubus.
The Best in Class Hall of Fame A collection of the very best things that we’ve named “Best in Class.”
The Strategist Home Catalogue One-hundred well-designed items for every corner.

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home Trash Bags, Toothbrushes, and More Boring Things On Sale Now Restock while you can get a deal. By Martha Tuber
sales Crest Whitestrips, Bose Headphones, and More Deals From Amazon’s Winter Sale Plus deep discounts on skin-care products and fitness gear. By Kitty Guo, Jordan McMahon, and Sam Daly
fitness The 5 Very Best Kettlebells It’s more than a piece of cast iron with a coating. By Brenley Goertzen and Jeremy Rellosa

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Hobonichi Techo 2026 Planner - A6

Hobonichi Techo 2026 Planner - A6

$47

Leuchtturm1917 Weekly Planner + Notebook Medium (A5)

Leuchtturm1917 Weekly Planner + Notebook Medium (A5)

$29

Papier Foiled Hardcover 2026 Weekly Planner

Papier Foiled Hardcover 2026 Weekly Planner

$33

$33 $41 20% off

Dreo Smart Humidifier - 524S

Dreo Smart Humidifier - 524S

From $63

$63 $70 10% off

Optimum Nutrition Gold Standard 100% Whey Protein Powder - Double Rich Chocolate, 2 Pounds

Optimum Nutrition Gold Standard 100% Whey Protein Powder -…

$32

$32 $50 36% off

productivity I Spent Years Reporting on Planners to Find the Best of the Best Including daily, weekly, monthly, and quarterly options to help you get things done. By Dominique Pariso
women’s shoes The Very Best Workout Shoes for Women Including a $30 pair of sneakers you can wear outside of the gym, too. By Brenley Goertzen

Columns

Celebrity Shopping

The regular things — deodorant, underwear — famous people swear by. |

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What Bess Kalb’s Kids Can’t Live Without “I’m not operating from a place of trust. But I am coming from a place of love, and I apologize that there are so many vegetables in these Popsicles.”
What Diane von Furstenberg Can’t Live Without “I have been wearing it since I was 20 years old.”
What Olivia Munn Can’t Live Without “You won’t need another jean. I got two of each wash, and I had them tailored for flats and for boots. I love them that much.”
What Khruangbin’s Laura Lee Can’t Live Without “I don’t like cold butter; I like room-temp butter.”

beauty The Best Beauty Sales of the Week Exclusively for Beauty Brief newsletter subscribers. By Sam Daly
sales Everlane’s Big New Year’s Sale Ends Tonight. Here Are the 21 Best Deals. Plus a great deal on the super-cold-weather-approved EverPuff. By Brenley Goertzen
sales Everything Worth Buying at Nordstrom’s Half-Yearly Sale From Le Creuset Dutch ovens to UGG slippers. By Arielle Avila
beauty Stock Up on Discounted Sunscreen and Body-Care Products at Ulta This Week Including products from Naturium, Vacation, and Black Girl Sunscreen. By Krista Bennett DeMaio
beauty On-Sale Airwraps, Half-Off Tom Ford: The Best New Year Beauty Sales Restock old favorites or try something you’ve been eyeing for a while. By Krista Bennett DeMaio
health The Very Best Electrolyte Powders and Mixes Use these mixes to refuel after a sweaty day (or to cure a hangover). By Brenley Goertzen and Jeremy Rellosa
fitness The 9 Very Best Protein Powders Including animal- and plant-based options in different flavors. By Brenley Goertzen and Michael Zhao
trust me i should know The Gym-Bag Beauty Products Our Writer Relies on Including showerless shampoo, body wipes, and anti-chafe stick. By Krista Bennett DeMaio
women’s apparel A Dozen Bras Later, I Found the Best Stick-on Bra And it peels off without the need for special removal equipment. By Rebecca Firkser
sales Half-Off Alex Mill, $100 AirPods, and 178 More New Year Deals Time to treat yourself to a little something — on sale. By Kelsie Schrader and Emma Wartzman
your shopping cart Year in Review: How Strategist Readers Shopped in 2025 Including more than 176,000 packets of electrolytes. By The Editors
home At Takata Nursery, the Plants Age Gracefully On her Ridgewood rooftop, Taryne Messer grows rare plants with unconventional looks. By Jeremy Rellosa
sales Tons of Stuff at Gap Is Over 50 Percent Off Including some of our favorite sweats, T-shirts, and underwear. By Tembe Denton-Hurst
our shopping cart The Strategist Haul: What the Editors Bought in December “It’s the softest sweater I’ve ever touched, even softer than luxury label cashmere.” By The Editors
stuff we buy ourselves The Best Kids’ Stuff We Bought in 2025 From a sandbox you can store under the couch to a button-down shirt with a stretchy collar. By Liza Corsillo

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