Toys

black friday 11/29/2025
37 LEGO That are Still Up to Half Off for Black Friday We found over 30 sets for both kids and adults, all at least 20 percent off.
By Crystal Martin

black friday 11/28/2025
American Girl Dolls and Accessories Are Up to 60 Percent Off for Black Friday Great deals on Truly Me, Wellie Wishers, and special holiday-edition dolls.
By Liza Corsillo

black friday 11/28/2025
The Hottest Furby of the Year Is On Sale for Black Friday The psychedelically rainbow-colored doll-creature sings, plays dance music, tells jokes, and even leads yoga.
By Lauren Ro

black friday 11/28/2025
35 Very Giftable Toys From Walmart’s Black Friday Sale From Play-Doh, Piklers, and Polly Pocket to classic board games, a next-gen Toniebox, and lots of LEGOs.
By Martha Tuber

christmas gifts 11/26/2025
What Are the Best Advent Calendars for Kids (That Will Arrive by December 1)? Non-junky options filled with everything from wooden animal blocks to mini Squishmallows to daily science experiments and art projects.
By Jen Trolio

gifts 11/26/2025
We Answered Your Hyperspecific Kid-Gifting Questions Dozens of ideas for hard-to-shop-for kids, from the niece who’s obsessed with Greek mythology to the tween who doesn’t wanna grow up.
By Liza Corsillo

toys 11/25/2025
The True Origin Story of the Elf on the Shelf “I can play with all these other toys, but that elf has a job to do.”
As told to Bella Druckman

gifts 11/24/2025
A Toy Reviewer’s Guide to the Best Holiday Gifts for 7-Year-Olds Including a mini claw machine, Squishmallows slime, and a table saw for cutting cardboard.
By Liza Corsillo

the strategist 100 11/20/2025
The Strategist Toy Store Our absolute favorite toys, from LEGOs to Labubus.
By Liza Corsillo

gifts 11/20/2025
A Toy Reviewer’s Guide to the Best Holiday Gifts for 8-Year-Olds From a mini disco ball for their desk to a Calico Critters hamburger stand.
By Liza Corsillo
MORE STORIES