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Year in Review: How Strategist Readers Shopped in 2025

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At Takata Nursery, the Plants Age Gracefully

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What Olivia Munn Can’t Live Without

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I Spent Years Reporting On Planners To Find The Best of the Best

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Bose’s New Noise-Canceling Headphones Are Still Best in Class

Very good deals on our favorite things |

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Crest Whitestrips, Bose Headphones, and More Deals From Amazon’s Winter Sale Plus deep discounts on skin-care products and fitness gear.
Half-Off Alex Mill, $100 AirPods, and 178 More New Year Deals Time to treat yourself to a little something — on sale.
On-Sale Airwraps, Half-Off Tom Ford: The Best New Year Beauty Sales Restock old favorites or try something you’ve been eyeing for a while.

Micro Sales

More Than Half Off Work Pants and Cashmere Bandanas at Everlane’s Year-End Sale

Gift Ideas

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Every Holiday Gift Guide From the Strategist (So Far) Over 70 carefully curated gift guides for every single person on your list.
A Gift for Every Type of Wife Picks for every type of wife at every price point.
How Sally Jessy Raphael Gifts “The whole point of giving a gift of any type is to bring joy to someone. Period.”
The Best Subscription Boxes for Every Person (That Also Make Great Gifts) It’s the gift that literally keeps on giving.

More Latest Stories

sales Crest Whitestrips, Bose Headphones, and More Deals From Amazon’s Winter Sale Plus deep discounts on skin-care products and fitness gear. By Kitty Guo and Jordan McMahon
sales Half-Off Alex Mill, $100 AirPods, and 178 More New Year Deals Time to treat yourself to a little something — on sale. By Kelsie Schrader and Emma Wartzman
sales More Than Half Off Work Pants and Cashmere Bandanas at Everlane’s Year-End Sale Plus a great deal on the super-cold-weather-approved EverPuff. By Brenley Goertzen

Most Read

Anterique Ultra-Low Viscosity Ballpoint Pen

Anterique Ultra-Low Viscosity Ballpoint Pen

$6

Buy at Yoseka Stationery

Black+Blum Meal Prep Box Set

Black+Blum Meal Prep Box Set

From $24

Salt Lab Magnesium Oil Spray - 6.8 Oz.

Salt Lab Magnesium Oil Spray - 6.8 Oz.

$35

Buy at Nordstrom

Clinique Almost Lipstick

Clinique Almost Lipstick

$25

G.H.Bass Whitney Weejuns

G.H.Bass Whitney Weejuns

$175

Buy at G.H. Bass & Co.

Greatest Hits

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The Strategist Toy Store Our absolute favorite toys, from LEGOs to Labubus.
The Strategist 100: Our Most Stood-Behind Products A collection of the best, most stood-behind products we’ve written about on the Strategist.
The Best in Class Hall of Fame A collection of the very best things that we’ve named “Best in Class.”
The Strategist Home Catalogue One-hundred well-designed items for every corner.

women's apparel The 25 Best Deals at Reformation’s Winter Sale From merino-wool cardigans to sparkly party dresses. By Kitty Guo
style All the Best After-Christmas Fashion Deals, From Alex Mill to Zappos Including Babaà wool and Gap CashSoft. By Martha Tuber

Columns

Celebrity Shopping

The regular things — deodorant, underwear — famous people swear by. |

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What Khruangbin’s Laura Lee Can’t Live Without “I don’t like cold butter; I like room-temp butter.”
The Year’s Most Popular ‘What I Can’t Live Without’s Plus, the celebrity-favorite Uniqlo tops, ice-cream machines, and hot sauces you added to your carts.
What Nancy Silverton Can’t Live Without “I embraced my hatred of my hair by decorating it.”
How Mickey Drexler Gifts “Knishes for Christmas. It’s stunning. It’s unexpected. And most people have never experienced the excitement of eating a knish.”

beauty On-Sale Airwraps, Half-Off Tom Ford: The Best New Year Beauty Sales Restock old favorites or try something you’ve been eyeing for a while. By Krista Bennett DeMaio
sales Tons of Stuff at Gap Is Over 50 Percent Off Including some of our favorite sweats, T-shirts, and underwear. By Tembe Denton-Hurst
our shopping cart The Strategist Haul: What the Editors Bought in December “It’s the softest sweater I’ve ever touched, even softer than luxury label cashmere.” By The Editors
stuff we buy ourselves The Best Kids’ Stuff We Bought in 2025 From a sandbox you can store under the couch to a button-down shirt with a stretchy collar. By Liza Corsillo
year in review The Beauty Stuff We Bought on Repeat This Year “I will gab to anyone who will listen about Rita Ora’s hair-care line. It is fantastic — I’m on my fourth bottle.” By The Editors
beauty The Best Beauty Sales of the Week Exclusively for Beauty Brief newsletter subscribers. By Arielle Avila
style All the Best After-Christmas Fashion Deals, From Alex Mill to Zappos Including Babaà wool and Gap CashSoft. By Martha Tuber
tech This Week’s Best Apple Sales Are as Good as Black Friday AirPods for under $100, AirTags for $19, and more great Apple deals. By Lauren Levy
men’s apparel Here’s What I Liked From Hanover, Chris Black’s New Basics Brand It’s like stumbling across a stash of perfectly faded vintage Ralph Lauren pieces without the odors and stains associated with thrifting. By Michael Zhao
year in review The 100 Best Things Strategist Staffers Bought This Year Plastic-free cookware, comfy pants, and a surprising amount of cleaning products. By Najwa Jamal
sales Quince’s Last Sale of the Year Is Today Only Markdowns of up to 30 percent off on cashmere, washable silk, luggage, home goods, and more. By Arielle Avila
sales Everything Worth Buying at Nordstrom’s Half-Yearly Sale From Le Creuset Dutch ovens to UGG slippers. By Arielle Avila
women’s apparel The 25 Best Deals at Reformation’s Winter Sale From merino-wool cardigans to sparkly party dresses. By Kitty Guo
gifts on sale 40 Actually Good Gifts on Sale (That Will Still Arrive by Christmas) It’s last call to get your (discounted) gifts on time, from nice-smelling candles to LEGOs and more. By Sam Daly
packing and gear What 17 Cool People Packed for Argentina, Maine, and More Including sightseeing essentials, gear for hiking with kids, and pebbleproof water shoes. By Amelia Jerden

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